Human Emotion & Entrepreneurship

I am just pondering over a thought, "We think we know what we know but do we know What we do not know" in the context of a customer and a startup.

When we get to creating a product, a service, a solution or lately an experience, We focus on a customer, a person who is willing to "pay" to consume the "offering".

This thought was initiated by couple of articles by two veterans/stalwarts in the Marketing/Strategy/Consumer Behaviour space, Prof "Jag" Seth and Guru/Father of Strategic Management Peter Drucker.

When we plan, do market survey, try to understand consumer behaviour, we are limited by our assumption of a customer/consumer(person whose "need" we service). but thereby are we putting blinders on ourselves?

The key is "learning" not only from supplements, complements but also from others where similar experiences serves the "basic human emotion".

I am still learning and exploring.

Come share my journey on finding opportunities to satisfy the basic human emotion.