Creating World Scale or World Class Companies. What is more important?

Creating World Scale or World Class Companies. What is important for India?

When we offer the same solution as the rest of the world but do it faster, cheaper and better, say Large size Indian MNCs, we are competing to create a world scale company and not necessarily a world class company.

But when you focus on Value creation, you emphasize doing it right and also pricing it right.

You will be the best in Class and right priced and not run after the "man hour rate" as most of us do.

And my debate is not limited to Services or products, It also includes Consulting, Process Outsourcing & "Mentoring".

Do we have any World class companies? I fear not.

Most of the Indian Companies do provide solutions to many MNCs but they are like the assistants to the Executive Chef. What is being created for the palate is not known and the "Why" of it unfortunately is never understood.

When we want to create world class companies, we have to be close to the customer and have the ability or the "Listening" to influence the buying decision.

Unfortunately while our exports have grown substantially we have missed catering to our own country.

Considering that India has 1/6th of the world population (may not be in Purchasing power parity), the mobile revolution has highlighted the ability of Indians to consume and appreciate World class technology if provided at the "right price".

There cannot be substantially different buying behaviour of Indian consumers over the rest of the world.

Most of Indian multi billion deals (Bharti, Tata Teleservices) have been "won" by non Indian MNCs like IBM, Accenture, Erricson. So why do we miss out?

Indian Companies have to break out of the self created mental block of not servicing the Indian market and therby not miss the opportunity of creating sustainable value at the right prices.

So lets create Value and gain Value in India.